HooDoo Brewing Co. Brings Its Craft To Cans

HooDoo Brewing C. Fairbanks Alaska Cans

We are pleased to announce today that our German Kölsch will now be available in cans, our first canned offering!

Brewmaster/Owner Bobby Wilken announced the development to a crowd of patrons at the brewery today. This is exciting news as we have been planning the canning project since opening, and began implementing over a year ago.

HooDoo Brewing C. Fairbanks Alaska Cans

WHY CANS?

More and more breweries, large and small, are canning nowadays. Logistically, it’s ideally suited for Alaska for a number of reasons. Cans are lighter than bottles, chill faster and are more readily recyclable. Cans also require less fuel to transport so getting them to Fairbanks for filling is more cost effective for a small operation like HooDoo. Plus, cans complement an outdoorsy and active lifestyle that’s common in Interior Alaska, since cans can go where bottles can’t.

“I’m really looking forward to moose camp this year,” Wilken mentions, “I actually get goosebumps thinking about being in the middle of nowhere, up river, with a super fresh beer in my hand.”

Compared to bottles, canned beer also stays fresher, longer. Since cans do a great job of blocking UV light and maintaining a great seal, the beer always tastes how intended.

“Plus cans just make an awesome sound when you crack one open,” adds Wilken.

HooDoo Brewing C. Fairbanks Alaska Cans

UNIQUE DESIGN

HooDoo will release the cans in packs of four 16-ounce cans. The “tallboy” can is simple in style and features a vintage 1916 panoramic photo of the downtown Fairbanks waterfront, continuing our goal of focusing on Fairbanks first, our hometown. The can design is also unique in versatility and functionality.

“A minimum order for empty can production at Crown or Ball is enormous, which, when you look at the numbers and amount of space you have to dedicate to the project can be quite daunting for a small, new brewery like ours,” says Wilken. “We knew we wanted to can the Kölsch first, but we didn’t want to be locked into a single can design which would limit our ability to release other styles of our beer.”

Wilken worked with his sister, Karen Wilken, and Seattle-based agency Mint Designs, to develop a packaging solution for the young brewery. The design incorporates a colored label that can be altered and produced based on the beer style within. This allows the brewery to release seasonal brews or special one-offs as needed, without having to produce a brand new can.

“I am really happy with the work we did on this and the final product,” Karen Wilken says, “We didn’t want the label look like an afterthought. It was important for it to be incorporated into the design, yet nimble enough for us to take a market-based approach to canned releases. It’s a perfect match for our business and marketing goals.”

The cans also feature a fully removable lid. The design is called “360 End®” and is manufactured in Virginia by Crown Cork & Seal. The entire lid of the beverage can is removed, turning the metal can itself into a drinking cup and eliminating the need for separate glassware. This type of opening allows the full flavor and aroma of the beer to hit the drinker’s senses.

The cans also feature a fully removable lid.

The cans also feature a fully removable lid.

HOW TO GET IT

HooDoo’s canned offering may now be purchased directly from the brewery’s Taproom at 1951 Fox Ave. in 4-packs to go. Sorry, available in Fairbanks only for now…

New Release: California Common

California Common - HooDoo Brewing Co. - Fairbanks Alaska

New today, 12/13/14 – A simple distinctive beer – perfect to enjoy fireside while watching an after-lunch sunset.

Experience a true American West Coast original. California Common dates back to the 1800’s, but now we have it right here in Fairbanks. And yes, it’s delicious.
California Common - HooDoo Brewing Co. - Fairbanks Alaska
Full-bodied but sessionable, this beer has a number of unique qualities that come together in a delicious way. It starts with a simple grain bill of US 2-row barley malt and a variety of caramel malts. These toasty flavors create a stable base to support the heavy dosing of Northern Brewer hops in the boil. Instead of a citrus character, these hops lend to a woody, rustic flavor. After cooling, we inoculated the wort with our favorite lager yeast. Lagers are normally fermented at cool temps, but for the Common, we allow the temperature to rise into the Ale range.

Caramel, Rustic, Toasty
ABV: 4.9% // IBU: 48 // OG: 12.1

Beer Release: Scottish Export Ale

HooDoo Scottish Export Ale Fairbanks AlaskaJoin us for our newest beer release that’s slated for this week. On Wednesday, March 19 we will tap the HooDoo Scottish Export Ale – a traditional Scottish session beers reflecting indigenous ingredients. We will tap the first keg at 5:30pm in the Taproom.

With 5,000 years of brewing history under their kilts, the Scottish brewers bring an often overlooked group of beer styles to the worldwide brewing table.
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Beer Release: HooDoo Tripel

Belgian Tripel HooDoo Brewing Co Fairbanks AlaskaJoin us for our newest beer release that’s slated for this week. On Thursday, February 27 we will tap the HooDoo Tripel – a big, belgian beer that is sure to delight local beer fans. We will tap the first keg at 5:30pm in the Taproom.

HooDoo Tripel is a strong, effervescent ale brewed in the Belgian tradition. One of the strongest styles of Belgian beer, Tripel is deceiving in its light color, and inviting in its aroma and candy-like sweetness.
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